S11E4: Evolution of Marketing for Gluten-Free Products

Welcome to Season 11, Episode 4, of the Troubleshooting Innovation podcast. Joanie Spencer, editor-in-chief for Commercial Baking, is spending this season with Jennifer Steiner Pool, president and creator-in-chief of Steiner’s Baking Co., about how to turn a special family recipe into a commercially viable brand. Sponsored by Puratos.

In this episode, we have an interesting discussion around the evolution of marketing for a gluten-free product.