From corporate finance to frozen dessert innovator, this episode explores the journey of Nicole Cardone, co-founder of Fruitful Brands, including Sorbabes and Fudgy Pop. Nicole shares her knowledge of entrepreneurship, sparked by a serendipitous encounter with overripe peaches at a farmers market. With a blend of adventurous spirit and business acumen, she and her co-founder, Chef Deborah Gorman, embarked on a mission to take on the frozen dessert category.
Discover the highs and lows of building a brand from scratch, from selling hand-packed mason jars at local markets to navigating a strategic partnership with a global ice cream manufacturer. Nicole candidly discusses the challenges of scaling a business while maintaining independence, including the pivotal decision to part ways with their corporate partner and weather the storm of COVID-19 disruptions.
In this interview-style podcast with Gary Nowacki, learn how Sorbabes bounced back from adversity, leveraging their experience to launch new brands and expand to nationwide distribution. Nicole offers advice from her hands-on experience into the intricacies of product innovation in the frozen dessert industry and the importance of strategic partnerships in driving growth. Watch this episode to gain entrepreneurial wisdom, actionable advice, and a glimpse into the innovative world of Fruitful Brands.
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Takeaways
Vanilla is the Wrong Flavor for Innovation
Leverage Consumer Permission in NPD
How to Find White Space in a Jam-Packed Category
What Can Cloud and AI do for Food Innovation?
Up to 80% sugar reduction: the breakthrough we’ve been waiting for?
Successful NPD: Remember to Keep One Foot in the Familiar
How to Build a Brand that Can Travel Across Categories
Pet Food: Innovate by Evolving with the Consumer
How To Strike Gold In A Crowded Category
The Next Hot Thing in Plant-based? Sushi!
New Product Development: How to Deal with 100 Revisions or More
Want great product innovation? Don’t cut corners.
Food Farming in Manhattan? It’s Already Happening.
What if Steve Jobs Ran A Meat Company
Small Batch To Billionaire
How Does RXBAR/Insurgent Brands Keep Innovating?
When Will We All Stop Eating Animals?
What You Need to Know about CBD as a Food Ingredient
New Product Development Tips for Gluten-free, Millennials, & More
CBD : Fad or Trend?
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