EPISODE 272 - Leveraging Google Grants for Amazon Success with Ishan Soni

Scott Needham sits down with Ishan Soni, the founder of Ad Grants Genie, to discuss innovative strategies for reducing Amazon advertising costs while driving sales.

Discover how to harness the power of Google's $10,000 monthly grant for nonprofits to generate free traffic and elevate your brand visibility.

Learn the ins and outs of Google's ad grant program, including eligibility requirements and best practices for maximizing its benefits. Explore the steps in creating a nonprofit that aligns with your brand and effectively leverages the grant to drive Amazon sales.

Don't miss this opportunity to revolutionize your Amazon selling strategy and unlock new growth opportunities. Tune in now!

Episode Notes:

01:25 - Ishan Soni Introduction
03:20 - Understanding Google Grants Program
04:35 - Establishing a Nonprofit for Amazon Sellers
06:00 - Examples of Nonprofits Created by Various Brands
06:55 - Implementing Google Grants for Amazon Sales
10:00 - Compliances and Guidelines
10:55 - Managing Taxes and Reporting for Nonprofits
13:50 - Granular Execution and Traffic Conversion
17:15 - What is an Advertorial?
19:15 - Leveraging the Nonprofit Setup
21:35 - Tools and Services Offered by Ad Grants Genie
23:20 - Giving Back Through Nonprofit
24:10 - Importance of Building Something Beyond Amazon

Website: https://adgrantsgenie.com/

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