Alex Yu: $70 Million Team in Affluent Southern California

Alex Yu, a real estate agent in an affluent Southern California market with an average price point of $1.45 million, discussed his direct mail campaign with Frank Klesitz. Despite a lower response rate in a higher-end market, the campaign led to meaningful connections, including helping a cancer patient. Alex's team, which includes 10 agents, had a sales volume of $30 million in 2023, recovering to $70 million in 2024. He highlighted the success of their "Deal of the Week" email system, which boosts engagement and generates opportunities. Alex aims to enhance his team's focus on listings to control more inventory and is eager to learn from others at a mastermind event in San Diego.