How Marketing Drives Adoption of Your Change Initiative

What would it take for organizations to truly orient around their people and unlock this massive, untapped potential? Neil Bedwell joins me in this discussion about the critical role of engaging employees to drive change adoption. As founding partner of LOCAL, a change marketing partner to some of the world’s best brands, Neil is a passionate advocate for People First leadership and a future that brings greater humanity and meaning to how people work. Together, we discuss the value of really getting to know your people and leveraging Change Marketing to drive sustainable change, including technology adoption. Let's keep the conversation going by contacting Suzanne at Humans Optimized.