Ep.220 ~ Dr. Squatch Soap Co., A Niche Will Make You Rich ~ Jack Haldrup

“I made a commitment to myself that I was going to create an idea for a business before I got off the flight.” Jack Haldrup Hello, entrepreneurs! Today we welcome Jack Haldrup to the show. Jack is the creator and founder of Dr. Squatch, a soap company for men. Jack got the idea to create a soap company while traveling between cities in the US. He was on a flight and frustrated with is position in life. He promised himself, by the end of the flight, he would have an idea for a business worth building. It is amazing what happens when a person gets clear about what they want. By the end of the flight, Jack had come up with the idea for Dr. Squatch Soap Co. and has built it into a 7-figure business. I am really excited to present this episode to you guys because Jack has a great story to tell and he digs into the science of his marketing and branding. It’s a great episode and without further adieu let’s welcome Jack to the show! “When I had that mindset shift, and then started investing in Facebook ads and learned how to use that platform in a profitable way, that completely changed the business and we tripled in a month or two.” Jack Haldrup 01:42: Who is Jack Haldrup and Dr. Squatch 11:16: Why Men Should Care About Dr. Squatch 18:18: How Jack Branded Dr. Squatch 21:57: Questions to Ask Yourself About Branding What do you think you can be the best in the world at? What are you passionate about? What is your economic driver as a company? 23:47: Dr. Squatch’s Growth on Social Media 27:48: What Jack Would do Differently if He Started Dr. Squatch Now Jack’s Tips if He Knew What He Knows Today: Get crystal clear on who your customer is. Focus on the one best marketing channel to reach that customer, and go all in on that channel. Honorable Mentions: ‘The 4-Hour Work Week’ by Tim Ferriss ‘Good to Great’ by Jim Collins The Wealth Dynamic Profile http://wdprofiletest.com/home/ Contact Info: https://drsquatch.com/ Facebook: https://www.facebook.com/drsquatch Instagram: https://www.instagram.com/drsquatchsoapco/ Jack’s Instagram: https://www.instagram.com/jraveltack/ Subscribe to our podcast on iTunes https://itunes.apple.com/us/podcast/entrepreneur-house-live-in/id1069958541?mt=2