7: How to Sell Strategy to Clients Who ‘Just Want Design’

In this episode, we talk about how to position strategy in a way that even clients who don’t know what strategy is are eager to buy it. Based on my Free Guide Stop Giving Away Your Strategy: Write Proposals That Get You Paid, this episode offers practical advice on how to position and price strategy—plus how long things usually take.

You’ll learn 🚀:

- Why even small clients and brands are willing to invest when strategy is framed the right way

- What language to use in a proposal so clients immediately see the value

- How to structure your strategy process in a clear, sellable way

- How to talk about timelines and deliverables without overpromising

- How to price of strategic thinking

Resources & Links:

👉 Join the waitlist for my upcoming webinar: Fast-Track Brand Strategy Blueprint for Designers and learn the exact process behind the first three client presentations that should always come before the design—so you can get sign-off every single time. nikaworlund.com/workshop

👉 Connect with me on Instagram: https://www.instagram.com/nikaworlund

👉 Find me on LinkedIn: https://www.linkedin.com/in/nika-worlund/

👉 Want personalized guidance? Book a 30-minute Q&A with me, and let’s map out how you can level up your strategic skills. Schedule here: https://www.nikaworlund.com/1-on-1-coaching