S2E19 - The Social Dilemma - Are we part of the problem?

Social media business models centre on selling the attention of their users to the highest bidder. If there is an issue with this model, then are we as marketers, part of the problem? There is no doubt that the data collected by social media platforms allows well targeted marketing, so marketing should be more effective and feel less intrusive. That in itself has to be a good thing. But as with all tools, the real issue is not the tool itself, but what people do with it.