How do companies set prices, and why do some businesses thrive while others struggle? Steve Luther and Van Hohe sit down with Scott Green, Founder & CEO of Profit Drivers, to pull back the curtain on the world of strategic pricing. With decades of experience helping major corporations like Stanley Black & Decker, BP, and IT Corporation optimize their pricing models, Scott shares his insights on what makes or breaks a company’s profitability.
In This Episode:
✅ How pricing strategies impact businesses of all sizes—from startups to Fortune 500s
✅ The biggest mistakes companies make when setting prices
✅ Why pricing isn’t just about numbers—it’s about perception, strategy, and profitability
"Turning your business over to an algorithm to figure out pricing? That’s crazy." — Scott Green
Connect with Scott Green:
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Connect with:
Van Hohe
Steven Luther
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