From One School to 1,000 Attendees: The Growth Story of a Digital Marketing Student Conference on the Happy Teams Podcast

On Happy Teams this week, Becky shares how Reflect Digital's career development conference is transforming local students into digital marketing agency talent.

 

"It's aimed at sixth form students currently, helping them to understand about the amazing digital careers that exist out there," says Becky. "All the things that are hidden behind this...that maybe as a 16, 17, 18 year old, you don't really know."

 

Starting six years ago, the digital skills conference has grown significantly. "Last year we had about 500 students and about 20 of the team were there on the day in some way or another, whether that was on stage talking, whether that was helping make sure that we've got the right people in the right rooms, helping set up," Becky explains.

 

The digital career initiative has even led to direct agency recruitment. "Sophie was there at the very first Aspiration Digital. She came to do some work experience. We then ended up hiring her and then the rest is history," says Becky. "She was with us, she left, she went to work with Ted Baker and then went onto a property business. And then she came back, because she missed us and loved agency side."

 

Listen to the full Happy Teams podcast episode to hear more about building digital agency culture and creating digital marketing career opportunities for young people.