#Catalyst Replay: Unplugged: Never Dread a Discovery Call Again (How to Set up a Membership Model)

I used to dread discovery calls. Before switching to a membership model, I felt like I was constantly chasing patients, trying to get them to use their remaining visits, and repeating myself over and over again. But once I transitioned to a membership model, everything changed. I started attracting patients who were just as enthusiastic as I was about finding the root causes of their health concerns. Instead of feeling like a salesperson, I became a true partner in their healing journey.

 

Membership works because it’s clear, structured, and provides the ongoing support that functional medicine truly requires. Packages might seem like a simple solution, but they don’t set you—or your patients—up for long-term success. Functional and integrative medicine is complex, and true progress happens with consistency, feedback, and real partnership. That’s why I developed a membership model that serves both me and my patients, and today, I’m sharing exactly how you can do the same.

 

The process is easier than you think. It starts with identifying how long your patients typically work with you, listing out all the services you provide, and organizing those into structured tiers. When done right, a membership-based practice invites your patients to become co-creators in their own health journey. If you’re tired of the unpredictability of packages and want to build a sustainable, rewarding practice, this episode is for you!

 

Quotes

• “When you are looking at ongoing medical support and you are unraveling complex processes, packages don't work.” (3:31-3:38 | Dr. Lara)
• “There are no two memberships alike, and you're allowed to take what you like, leave the rest and tweak it so that it reflects your own values and personality.” (7:45-7:53 | Dr. Lara) 
• “The thing about innovative healthcare is creating this ecosystem and environment for patients to thrive and lowering that barrier for them to experiment with some of these modalities is key.” (16:16-16:27 | Dr. Lara)
• “People underestimate the need for community.” (17:38-17:42 | Dr. Lara)
• “Really all a membership is, is the promise that you'll be there for a minimum amount of months and they have flexibility to continue after that.” (18:49-18:58 | Dr. Lara)

 

Links

Schedule a 20-minute Brainstorm Session: https://drlarasalyer.as.me/discovery

 

Connect with Lara: 

Website: https://drlarasalyer.com

The Catalyst Way: https://drlarasalyer.com/catalyst

Instagram: @drlarasalyer

Facebook: https://www.facebook.com/drlarasalyer

Linked-In: https://www.linkedin.com/in/drlarasalyer/

YouTube:  https://www.youtube.com/c/DrLaraSalyer

TikTok: @Creativity.Doctor

 

 

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