643: Turning Innovation Into A Science with Tony Ulwick

In this episode of the Remote CEO Show, I had the pleasure to interview, Tony Ulwick. 
Tony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation(ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. Tony has applied his ODI process at some of the world’s leading companies and across nearly all industries to inform breakthrough innovations—achieving a success rate that is 5 times better than the industry average.