Melissa Agnes on Managing Crisis in the Digital Age [Episode 312]

This episode is devoted to avoiding and fixing retail crisis. Learn how to deal with a retail crisis that can change your brand forever on this episode of Tell Me Something Good About Retail. 

 

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Key Links

• Melissa Agnes LinkedIn Profile
• Crisis Ready
• Field Agent: https://www.fieldagent.net/

Define an Issue vs a Crisis

Will it have a negative impact on your brand?

 

Determine What You’re Most Vulnerable To

You can’t predict every crisis, but you can catch most of them. 

 

Understand Your Stakeholders

The best way to attack a crisis is at an understanding angle. 

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More details at: 

https://www.retaildoc.com/podcast/312melissa-agnes-on-managing-retail-crisis-in-a-digital-age

 

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Tell Me Something Good About Retail is a product of The Retail Doctor and is produced by Simpler Media Productions.