Family-First Priorities and 16 Agency Acquisitions In 25 Years | Todd Johnson | Ep 3

2025-06-05

Noting today’s hardened insurance market and contrasting it with the number of new, younger agency owners finding success, this episode highlights the weight carried by a family name and reputation, the power of acquiring other businesses over time, and the importance of building a network. Most of all, however, this week’s guest touts the importance of family and personal time above all. "Without the work-life balance, all the rest of it means nothing." - Todd Johnson Every insurance agency owner has to n...

"Without the work-life balance, all the rest of it means nothing." - Todd Johnson

Every insurance agency owner has to navigate the complexities of insurance markets, increased deductibles, reduced coverage, and rising premiums. Beyond that, Todd says the greatest challenge is finding and retaining great employees whose values align with your agency’s goals and the reputation you intend to build (which he’s been successful at).

It's no secret that the insurance industry is highly competitive, with companies constantly vying for market share and customer loyalty. To stay ahead in this environment, one must be prepared to adapt, innovate, and constantly strive for excellence.

Time Well Spent: Carrying Your Family Name and Business Reputation

(00:08:57) Building a Family Business and Upholding Reputation

(00:22:17) Impact of Hardening Insurance Markets

(00:25:09) Thriving Amid Insurance Industry's Competitive Landscape

(00:30:03) Johnson's Political Career Highlights

(00:33:09) Helpful Association & Group Memberships

Building a Family-Centered Business in the Insurance Industry

Todd Johnson, Owner of Johnson Insurance in North Carolina, built his insurance agency from scratch, thanks to his father’s guidance and the acquisition of agencies along his 25-year career. You’ll find value in his perspective on achieving work-life balance and building a cohesive team that shares common values and mindset. Johnson attributes much of his success to a commitment to technological advancement, a principle passed down from his father, which has been pivotal in enhancing the growth and efficiency of his agencies.

Business Strategy & Takeaways for Insurance Agency Owners:

Starting any business from scratch is tough. Accept guidance and advice from those who have already done it and remain open to acquisition opportunities to get “over the hump.”

Blocking your calendar (and respecting those calendar blocks) for personal, spiritual, and family time is a useful strategy to ensure all of your energy isn’t consumed by the agency.

Hiring and retaining team members that share your values and align with the agency’s goals is top priority when building a business.

Pursue opportunities to learn from others – associations, conferences, networking, and even political affiliations or memberships can provide connections, help you implement best practices, and ensure your drive for innovation.