How I Scaled To 8 Figures On TikTok Shop

Welcome to the first ever in-studio episode of the OHM Podcast!

This week, I sat down with Wes - one of the co-founders of viral fitness supplement Beast Bites. From absolutely exploding online, to their recent expansion into retail, we asked Wes about his journey, how he built his business and the unique ways they're leveraging TikTok Shop to scale to insane numbers.

Brand owners… you do not want to miss this.

00:00:00 – Welcome & Introduction

00:02:30 – Wes' Background

00:10:15 – The First Business Success: Selling Call of Duty Maps

00:18:45 – Transitioning to Physical Products

00:27:30 – Creating the Beast Bites Creatine Gummy Concept

00:35:20 – Building a Strong Co-Founder Dynamic

00:42:45 – Launching on TikTok Shop

00:50:10 – Scaling Through TikTok Shop Affiliates

01:01:30 – Overcoming Supply Chain Challenges

01:10:15 – The Role of Viral Content

01:20:00 – Expanding Beyond TikTok

01:26:15 – Key Takeaways and Final Thoughts

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In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue.

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