Get a Licensing Deal by Building Relationships With Vendors

Today we're discussing how designer Cheryl Luckett built her business on the back of a career pivot all the way up to launching two performance textile collections, one with Revolution Fabrics and another with Wildwood Home. We also discuss setting boundaries in your business and other ways to make self-employment sustainable.

Cheryl Luckett's design journey began at Tennessee State University, where she studied Family and Consumer Science. After obtaining her Registered Dietitian credential at Prairie View A&M University, she excelled in corporate America for over 15 years. It was there that her creative instincts collided with her faith, propelling her towards her true calling in design. Now, at Dwell by Cheryl Interiors, she brings her classic style, vibrant palettes, and cultured details to life. Her collaborations with major home furnishing brands showcase her expertise in textiles, lighting, and furnishings. Recently, she launched a performance textile collection with Revolution Fabrics, available at Wildwood Home. Cheryl's work has graced the pages of Southern Home, Traditional Home, HGTV Magazine, Luxe, and Country Living. Her areas of expertise include Interior Design Business, Branding, and Product Licensing.

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📲CONNECT with Cheryl:

Website: https://www.dwellbycheryl.com/

Instagram: @dwellbycheryl

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📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

Cheryl's previous episode: https://youtu.be/q80KSir7NKo?si=mhcHfHl8V_7VXmBG

"$100M Offers: How To Make Offers So Good People Feel Stupid Saying No" by Alex Hormozi

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