Today we're discussing how designer Cheryl Luckett built her business on the back of a career pivot all the way up to launching two performance textile collections, one with Revolution Fabrics and another with Wildwood Home. We also discuss setting boundaries in your business and other ways to make self-employment sustainable.
Cheryl Luckett's design journey began at Tennessee State University, where she studied Family and Consumer Science. After obtaining her Registered Dietitian credential at Prairie View A&M University, she excelled in corporate America for over 15 years. It was there that her creative instincts collided with her faith, propelling her towards her true calling in design. Now, at Dwell by Cheryl Interiors, she brings her classic style, vibrant palettes, and cultured details to life. Her collaborations with major home furnishing brands showcase her expertise in textiles, lighting, and furnishings. Recently, she launched a performance textile collection with Revolution Fabrics, available at Wildwood Home. Cheryl's work has graced the pages of Southern Home, Traditional Home, HGTV Magazine, Luxe, and Country Living. Her areas of expertise include Interior Design Business, Branding, and Product Licensing.
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📲CONNECT with Cheryl:
Website: https://www.dwellbycheryl.com/
Instagram: @dwellbycheryl
Facebook: @dwellbycheryl
Pinterest: @dwellbycheryl
Threads: @dwellbycheryl
X: @dwellbycheryl
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
đź“šResources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Cheryl's previous episode: https://youtu.be/q80KSir7NKo?si=mhcHfHl8V_7VXmBG
"$100M Offers: How To Make Offers So Good People Feel Stupid Saying No" by Alex Hormozi
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Wingnut REPLAY: Reach Your Soul Goals with Anna Tsui - Episode 233
Achieve Massive Business Growth with Monique Allen's Methods - Episode 232
Infuse More Joy in Your Life with Tanya Dalton - Episode 231
Learn to Rewire Your Brain Patterns with Adele Spraggon - Episode 230
Niche Until it Hurts: Erica Reiner’s Love for Eco-Friendly Design - Episode 229
Why You Should Use Case Studies to Boost Your Business - Episode 228
Overcome Your Limiting Beliefs to Charge What You’re Worth [Sarah Schneider] - Episode 227
How Using a UTM Will Transform your Marketing Metrics with Chris Mercer - Episode 226
An Unexpected Way Designers can Leverage Pinterest per Chandler Oldham - Episode 225
Interior Designers: You NEED to Network with Realtors [per Eric Reeves] - Episode 224
Rachel Gill’s Spectacular Success with Client-Facing Facebook Groups - Episode 223
Crappy Copywriting: How to Be More Marketable with Gregory Anne Cox - Episode 222
Conversational Commerce is the Way of the Future [According to Paul Ace] - Episode 221
Overcome Your Inner Shadows to Reach Your Soul Goals (with Anna Tsui) - Episode 220
How to Brand Your Design Business According to Mike Peterson - Episode 219
How to Use Pinterest to Up-Level Your Social Media Marketing [Kate Ahl] - Episode 218
REPLAY: Infuse More Play in Your Day with Jeff Harry - Episode 217
Here’s How to Convert Your Expertise to a Money-Making Consulting Business with Laura Meyer - Episode 216
How to Hire—So You Don’t Have to Fire [with Colleen Baader] - Episode 215
Transform Your Business with Powerful Self-Talk [Roy Redd] - Episode 214
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