PCA 2021: Ferio Tego (Audio)

2021-08-03

From the 2021 PCA Trade Show, we talk to Michael Herklots of Ferio Tego. Ferio Tego's primary goals at the 2021 Premium Cigar Association (PCA) Trade Show were twofold: 1) Connect with customers; 2) Support the Trade Association. While these are the goals of many companies at the PCA Trade Show, what was different was Ferio Tego was not writing up orders at the Trade Show. Michael Herklots has said the plan was before relaunching the former Nat Sherman Brands (Timeless, Metropolitan, and Epoca)...

From the 2021 PCA Trade Show, we talk to Michael Herklots of Ferio Tego.

Ferio Tego's primary goals at the 2021 Premium Cigar Association (PCA) Trade Show were twofold: 1) Connect with customers; 2) Support the Trade Association. While these are the goals of many companies at the PCA Trade Show, what was different was Ferio Tego was not writing up orders at the Trade Show.

Michael Herklots has said the plan was before relaunching the former Nat Sherman Brands (Timeless, Metropolitan, and Epoca) there would be the launch of a limited edition brand known as Ferio Tego. He had hoped that by the Trade Show Ferio Tego would have been ready, but that did not happen. While he expects Ferio Tego to launch this summer, rather than take orders on something that wasn't ready to go, a decision was made to not take orders.

At the same time Ferio Tego wanted to be a part of the Trade Show. This included connecting with former and potentially future customers. It also included supporting the association. This year, Ferio Tego sponsored the "Finish Your Cigar" booth, where attendees could finish their cigar before heading on to the area's convention show where smoking is prohibited.

This strategy worked and there is a definite excitement in the air for what Ferio Tego will bring to the table.

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