A Great Strategy For Gaining And Retaining Members And Increasing Revenue

Welcome to another episode of the Martial Arts Business Podcast. Today, Gordon shares with you how to increase your student base, retain your existing clients and survey your community for guaranteed success. Gordon explains the need to understand your customers, wants, needs and desires so you can service them properly.

Gordon explains that if you can serve your customers with exactly what they want, at the right time, they will buy. Regardless of the price. Learn how to communicate with your audience, discover what they want and replicate that in your marketing to gain more students.

Finally, Gordon dives into surveying your community, leveraging your market research and organically creating great testimonials for your business. Continuously surveying your customers to understand what it is your audience wants is vital, learn this and do more of the same. Maximise your student base and get more students involved by helping to solve their problems and as a result, you will increase your income.

KEY TAKEAWAYS

• Create a Facebook community to communicate with all of your members and poll them to get data-driven insights into your customers. Incentivise your community to take part and drive engagement that you can use in your future marketing promotions. Now you have the data to prove your USP and you can replicate this in your marketing and target those that need serving.

• Surveys allow people to voice their opinions that they may have been holding onto for a long time. You can use them as a retention tool to serve your students and improve your school.
• Crowdsource decisions in your business and create a connection with your students. Create a people first culture and empower your students to become a real member of your school, involved in every way.

BEST MOMENTS

“If you offer your students something they want they will usually buy it, regardless of price”

“Your student base is the motor that runs your business”

“The more people you serve the more people will buy”

VALUABLE RESOURCES

Facebook Polls

Survey Monkey

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

Website - http://www.gforcemartialarts.com

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