How Do I Have a Better Return Policy as a Retailer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

You know, returns are at an all-time high in online and it doesn't look like they're going away. In fact, online shoppers, I think, can return up to 30, 40, even 50% depending on your category. But what about in your own stores? What's your return policy? If you have one that's archaic and you have it up at the register, and it's like, "No returns without this, this, this, and this," then it's a "Got you!" moment for a shopper.

So, my tip for you today is if you have a liberal return policy, make sure that your crew tells all your shoppers about that, so they can relax and get that same convenience they would get in a brick-and-mortar store that they come to expect in online. But of course, if you been listening to me for a while, you understand that the fitting room for apparel businesses is the key because the person who tries it on is 70% more likely to keep it.

That's your tip for today.

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