Episode 69: From Idea to Buy-in: Mastering Executive Persuasion

In this HRDQ podcast episode, Sarah sits down with Chris Wong, a therapist and organizational consultant, to unpack his webinar From Idea to Buy-in: Mastering Executive Persuasion. Chris reveals how to navigate dysfunctional organizations and master the art of persuading executives.

You’ll learn the WHAC method (What is it, How does it work, Are you sure it works, Can we do it) to craft persuasive pitches, plus strategies to win over data-driven execs with strong metrics and pilot programs. Chris also shares practical storytelling tips to make your message resonate—even if storytelling isn’t your strong suit.

Wrap up with actionable steps to secure real buy-in—and don’t miss a special discount on Chris’s course for mastering difficult conversations.

Chapters:

• Intro & Background (00:00:01)
  Chris shares his journey and work with dysfunctional organizations.
• WHAC Method & Persuasion Principles (00:02:12)
  A deep dive into structuring persuasive presentations that stick.
• Data-Driven Presentations (00:04:28)
  How to use metrics and research to build compelling executive cases.
• Storytelling & Engagement (00:11:25)
  Tactics for crafting stories that connect and persuade.
• Ensuring Real Buy-in (00:09:29)
  How to tell if you’ve got true executive buy-in—and what to do next.

Action Items:

• Use the WHAC method to organize your next pitch.
• Build a library of stories (from experience, books, or history) to bring your presentations to life.
• Back your proposals with internal data + external research.
• Pilot your ideas to prove value early.
• Confirm real buy-in by setting clear next steps.
• Enroll in Chris Wong’s Mastering Difficult Conversations course—save 10% with code HRDQU at leadershippotential.teachable.com.
• Level up your skills long-term with an HRDQ membership—exclusive webinars, tools, and discounts await Learn more here.

 

Quick Tip: Leadership Potential + HRDQ

Want to sharpen your communication skills? Leadership Potential partners with small and mid-sized HR/business leaders for coaching, training, and consulting. Grab 10% off their Mastering Difficult Conversations course with code HRDQU at leadershippotential.teachable.com.

For full access to webinars, tools, and training, become an HRDQ member and power up your professional growth. Join here.

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Episode Sponsors:

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HRDQ: Providers of research based, soft skills, training resources since 1977. Assessments, online learning, experiential hands-on games, customizable course content. Over 200 resources to improve performance, increase job satisfaction, and cultivate essential skills in your organization. Use code HRDQUPOD10 for 10% off your purchase today at hrdqstore.com.

Leadership Potential: Leadership Potential collaborates with small to mid-sized HR and business leaders, providing tailored coaching, training, and consultation services to elevate their strategic approach. Explore their "Mastering Difficult Conversations: Developing Confident Communication Skills for Challenging Situations" course and save 10% with code HRDQU at leadershippotential.teachable.com/p/mastering-difficult-conversations-how-to. Seize this opportunity to refine your skills, transcend obstacles, and propel your career to new heights.