How to Optimise Product Pages - With Naomi Francis-Parker

In this episode, we’re joined by Naomi Francis-Parker as we look at what really makes an e-commerce product page perform. From compelling content to smart UX choices, we dive into the strategies that can turn browsers into buyers.

We discuss why product imagery matters more than ever, how reviews shape purchasing decisions, and the role of internal linking in guiding users through the journey. Naomi shares how brands can strike the right balance between SEO and brand voice, why customer feedback should never be overlooked, and how teams can work together to drive real results.

Whether you're launching a new range or refining an existing store, this conversation is packed with practical insights to help improve product page performance and boost conversions.