1364 - Monetizing, with Rich Klein

Dr. Beckett and Rich Klein discuss strategies for monetizing Rich's weekly email newsletter, which he has developed over the past decade. Despite technical difficulties with the audio, they explore various monetization tactics, including obtaining sponsors, accepting non-cash payments, and enhancing the content's usefulness. They also touch upon the growth and evolution of sports card shows, the importance of fresh inventory, and effective promotional techniques for dealers. 

 

00:45 Rich's Newsletter: Origins and Evolution

01:37 Expanding the Newsletter's Reach

02:49 Monetization Strategies and Challenges

06:09 Effectiveness and Feedback

07:29 Innovative Event Ideas and Experiences