MENTHOL BREAKTHROUGH | Former NJOY Exec on FDA’s Landmark Flavor Authorization | RegWatch

NJOY will be the first company to have flavored e-cigarette products legally sold on the U.S. market. The decision came late last week when the U.S. FDA announced it had issued marketing granted orders to NJOY LLC for four menthol-flavored e-cigarette products under the PMTA pathway.

It’s the first time the FDA has authorized a non-tobacco flavored e-cigarette product.

Joining us today for a special two-part edition of RegWatch is former NJOY exec Jeffrey Weiss, whose tenure at NJOY was significant and consequential. Weiss served on the board, as general counsel, and during the tumultuous years as interim president. His time at NJOY ended with the completion of the Altria purchase in 2023.

What prompted the FDA to break with its de facto ban on flavors? What was tobacco-control’s reaction to the news? And could more flavored products be authorized soon?

Find out, and more!

Only on RegWatch by RegulatorWatch.com.

Released: June 27, 2024
Produced by Brent Stafford

https://youtu.be/htUpliVhmbY

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