Do Thank-You Notes Still Work for Retailers? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Have you ever been thanked by a vendor or by a store that you did business with? It's pretty powerful. I have a pond that I had cleaned out a while ago and they sent me a handwritten thank you and told me how great the pond was and made one more suggestion of something we could do, maybe next year when we have it cleaned out. And that really stuck with me, because I go back to them over and over again. And so today I want you to think about the power of sending thank yous because obviously you want to build the list, but your top 20 customers are most likely to move the needle of sales. So you can just thank them without any other offer. You don't have to give them 20% off this weekend or something else. Just simply doing that. And yeah, you can do it by a phone call, but a lot of people don't want to answer a phone, but taking the time to just do a handwritten thank you to your top 20 customers goes a long way.

So that's what I want you to do today, is just send one. Just find one of your best customers and send them a thank you with no expectation they're going to come in or buy something else for you, and the more specific you can be about that, their last purchase or something personal about them, the more it will help you. But again, word of mouth starts in these small moments, which you can control.

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