S2E25 - ”You have two ears & one mouth, use them in that proportion”

This is something I was told when I did some Sales Training at the start of my career back hen Adam was a lad, and its stuck with me. This week we discuss the importance of listening to and understanding your customers.

If you want to add value to your offering, then understanding your expertise and applying it to make your customers lives easier or more fruitful is a sound strategy.