IAM2281 - Creating a Strong Marketing Strategy by Understanding Your Target Market

2024-11-10

On this special episode, Gresham Harkless shares his personal experiences with imposter syndrome and the importance of recognizing one’s expertise. He outlines a structured approach to developing a marketing strategy by identifying the target market, assessing resources, and defining a unique selling proposition. Gresham emphasizes treating the website as a living entity that requires regular updates and fresh content. He also highlights several pitfalls in SEO through inconsistent content themes, quality of backlinks, and brand...

On this special episode, Gresham Harkless shares his personal experiences with imposter syndrome and the importance of recognizing one’s expertise.

He outlines a structured approach to developing a marketing strategy by identifying the target market, assessing resources, and defining a unique selling proposition.

Gresham emphasizes treating the website as a living entity that requires regular updates and fresh content.

He also highlights several pitfalls in SEO through inconsistent content themes, quality of backlinks, and brand awareness.

Link: Seize This Growth

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