Louise Edge, European campaign coordinator at Greenpeace, discusses with Innovation Forum’s Toby Webb why there’s been such an explosion in interest in tackling plastic waste.
Edge calls on companies to go beyond existing targets on recycling, stressing the scale of the problem now and in a business-as-usual future. She outlines four steps that business can follow: transparency on what plastics they use; grasping the issue of ever-increasing single-use plastic; active investment in new delivery systems that are based on reduction and reuse; and taking immediate action to eliminate non-recyclable packaging.