My conversation with Brandon Smith, NOOMA co-Founder, took place as he was driving with his brother and two work colleagues in a car from Cleveland to Baltimore for a Natural Products Expo show. Exactly what entrepreneurs are doing every single day of the year. Really appreciated Miami University’s Director of External Relations and alum Nick Petraglia for connecting the dots and making the conversation happen. Brandon articulately explains the origin of NOOMA – an organic electrolyte drink and what it is going to take to win in the beverage game. He has incredible fortitude, dedication and a clear sense of direction….but as in all new businesses, not without some bumps. He explains the bumps and how he has overcome them. His story about staying up to 3am on this product while his hockey team had a game 7 the next day is…well….just perfect.
Beth Herrington: Partner, Morgan Lewis
Jeff Immel: Creative Director, Weber Shandwick
Lisa Schrader: Head of Operations & Chief of Staff, Luminary Media
Kevin George: CMO, Harvest Health & Recreation
Jeff Gooding: Senior Director of Marketing and Advertising, Ace Hardware
Marc Bushala: CEO, Heaven’s Door Spirits
Jeff Tennery: Founder & CEO, Moonlighting
Mark Satkiewicz: Partner, SBT GRVL
Donn Davis: Founding Partner, Revolution Growth
Rob Snow: Founder, Stand Up 4 Downs
Greg Van Kirk: Co-Founder, Community Enterprise Solutions
Derek Block: President & CEO, Touchstone Merchandise Group
P.J. O'Rourke: Author
Mitch Barns: CEO, Nielsen
Mike Fitzgerald: Partner, High Alpha
Dr. Jim Bertz: Oral and Maxillofacial Surgeon
Josh Dahn: Head of School, Ad Astra School
Bill Hemmer: Anchor, Fox News
Chip Chinery: Actor, Stand Up Comedian
Stuart Frankel: Founder & CEO, Narrative Science
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