Interview with Jorge Fiero, Founder of Rico Brand

In this episode, Roberta Reichgelt (SLC Economic Development), William Wright (SLC Economic Development), Eddie Bennett (Suazo Center), and Peter Callister (Salt Lake SBDC) interview Jorge Fiero, Found of Rico Brand. Jorge tells his story of starting his business 20+ years ago and challenges he has overcome, most recently COVID19. He spoke of doing the right thing for the right reason and how to manage smart growth.