108: The Creation of #GivingTuesday by the 92nd Street Y

The Chief Innovation Officer, Asha Curran shares the story of how the 92nd Street Y created the epic day of #GivingTuesday. This day of giving follows Black Friday and Cyber Monday in the US and has been adopted on various days across the globe. In 2017 it raised over $300M and there is no way it would have grown to this level if the 92nd Street Y hadn't done one critical thing when they designed it...