We were thrilled to talk with Tracy Eiler, CMO at InsideView Technologies in this episode called, "Managing Massive MarTech Migrations: Strategic & Tactical Best Practices with Tracy Eiler
She is the author of her own book, Aligned to Achieve ... I highly encourage you checking that out on Amazon.
Tracy's Dreamforce deck, referred to on the show, is Here. Definitely take a look while listening (or later)!
This info. is helpful not only for those thinking about a transition but for prioritizing MAP objectives/needs no matter what platform you use.
We talk about, among other things, requirements that go into why you make a marketing automation transition. Tracy talks about gathering requirements and thinking through strategy and needs from demand gen and from marketing ops.
Listen in to hear her explain how the sales team is involved and how should you help manage people through the change management AND keep morale high throughout the process as well.
Sales Strategies that Unleash the Power of AI
How to Fall in Love with Selling
Building, Managing and Leading High-Performance Teams
How to be a Servant Leader in a Fast-Growing Company
8 Jobs for Modern B2B CMOs
How AI is Improving Sales Productivity
B2C Best Practices for B2B SaaS GTM
Balancing Brand and Demand in a Scale-Up Business
What’s Old is New: Timeless Sales Fundamentals at Work in 2024
A Seamless Sales/Marketing Approach to Drive Pipeline and Bookings
The Buyer's Journey is a Lie
How Mindset, Skillset and Human Connections Combine To Unlock Sales Performance
Beyond Hard Work to Meaningful Impact
How Change Management Unlocks Marketing Transformation
How to Maximize Meetings for Maximum Sales and Marketing Impact
Selling at a High Level in a Down Market
Lessons from the SaaS Sales Trenches
Hiring a Sales Team In Today’s Market
Customer-Led Growth Best Practices
Not enough Leads? Try CA2 - Change Your Arguments/Change Your Audience
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