Episode 62, Learn what the Peloton Bike, The Purple Pillow and the Dyson Hairdryer have in common.

Lisa Thal is an Author, Speaker, and Business Coach.  She wrote the book "Three Word Meetings."  A Simple Strategy to Engage, Inspire, and Empower Your Team.  Lisa coaches leaders on how to take their sales and business meetings to the next level with fun and interesting 3-word  topics to get your sales team motivated and inspired.  She has over 33 years of marketing and leadership experience.

 

There is a process that the most successful companies use to get you to purchase products or services from them.  These three words: Hook, Story, and Close.

 

The Hook - It is something compelling, unique, something that shifts your attention, or stops you in your tracks.  A Hook is when you're scrolling through Facebook or Instagram, and you see all of a sudden, something stops you. It's a grab. Something's said. Sometimes it can be something you see, but something's said, it's like, "Oh, that's intriguing. I want to watch more."

 

The Story - Sharing a story so you can connect to them.

You have to find a way to share this Story with authority and in a way that you communicate in a way that will impact their business. Your Story needs to build credibility, so they lean in and want to hear more.  So what is your Story?   How can you engagingly share your sales Story? 

 

The Close - You need to be the authority to tell people what you want them to do. You know the saying, if I build it, they will come, they will not come unless you invite them. It would help if you were able to tell people what you want them to do and get the results they can by working with you. You always need a call to action.  What is your CTA?

 

Here is my CTA for you. 
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