Exiting a Bootstrapped Digital Health Startup with Annika Panoff (#12)

2021-05-28

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Annika Panoff is passionate about digitization in healthcare - something that can be tricky to do in a conservative market with patients’ lives on the line. Despite the well-known difficulties with digitization in this space, Annika helped take a bootstrapped digital health startup, Exonor, to a successful EXIT while serving as COO / CFO. In this insightful podcast, Annika discusses the journey of Exonor to their impressive exit sharing along the way the lessons she’s learned while scaling the startup. Among many intere...

In this insightful podcast, Annika discusses the journey of Exonor to their impressive exit sharing along the way the lessons she’s learned while scaling the startup.

Among many interesting topics discussed, Annika discusses diversifying the products and services of Exonor, the importance of cash flow management while growing, how to work with and sell to hospitals and how to sustain growth without money from Venture Capital firms.

✌️____ ABOUT ANNIKA PANOFF____✌️

Annika is passionate about digitization in healthcare with a background in management and business consultancy working for companies across Europe and in India.

She has a background in Industrial engineering and management having worked for Siemens as a consultant and account manager and CGI where she is now the Director of Consulting.

Her role at Exonor was as COO / CFO supporting the digital health company in delivering consulting & professional services to Scandinavia and Finland for systems in secondary care like Critical care, Chemotherapy, Maternity, and EMR.

🔗____ LINKS ____🔗

Connect with Annika Panoff

https://www.linkedin.com/in/annikapanoff/

Exonor Group (now merged with EVRY)

https://www.linkedin.com/company/exonor/about/

EVRY

https://www.tietoevry.com/

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