The Quality Edit’s Lauren Kleinman & Lee Joselowitz on performance publishing

This week we hear from Lauren Kleinman and Lee Joselowitz, co-founders of The Quality Edit. The Quality Edit was founded in 2021 when Lauren, Lee and their co-founder Scott Silver felt there was no digital publisher providing high-quality recommendations around fashion, travel, and beauty products, so they decided to launch their own.

They tell us about a technique they are terming ‘performance publishing’, about how they persevered through the early years, and how the digital publishing ecosystem rewards authenticity.

In the news roundup Chris and Esther discuss the news that the Independent is in talks to take control of BuzzFeed and HuffPost in the UK, ask what the demise of Vice.com means for digital publishing, and ask if scale is well and truly dead. 

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