Beta Testing 101 - Part II

Centercode’s director of marketing , Emily Hossellman, is welcomed back to share even more effective strategies for beta test management. You’ll learn how data collected during beta testing can help with different elements of your product, from dev to QA to support to marketing. Emily also discusses how you can use beta testing to make data-driven decisions and integrate the voice of the customer throughout the product development lifecycle.

Find detailed resources on beta testing on Centercode’s website.

Got a question or feedback? We’d love to hear from you! Email us at experts@pragmaticmarketing.com.