Taco John gives up its rights to "Taco Tuesday" and missed a prime opportunity. Skims is now valued at $4 billion, but is it overhyped? The MSG Sphere took 5 years and $2.3 billion to build, but will it ever payoff? We dive into Edward Bernays, the father of propaganda. Sonesta is a brand you haven't heard of, and they embrace it. What's next for Harley Davidson to go after Gen Z? Disney on the fall. And Adeel the NPC makes an appearance.