Senior Living Marketing Perspectives: Elevating the Senior Living Industry with Scott McCorvie

Episode Summary:

In this episode, host Debbie Howard engages in a conversation with Scott McCorvie, founder of Vita Senior Living and Generational Movement, about his mission to improve lives in the senior living industry. Scott shares his passion for providing purpose and improvement strategies for seniors and his desire to create a global impact through his company. He discusses his podcast, "The Inner Circle of Senior Living," and how it focuses on connecting with the baby boomer generation and sharing valuable tips and strategies for industry improvement. Scott emphasizes the importance of caring, communication, and connection in the senior living industry, forming the basis for his movement to elevate and enhance the industry. 

Topics Discussed and Key Points: 

• Scott McCorvie launched Vita Senior Living and Generational Movement, a multimedia content platform ,driven by his mission to improve lives in the senior living industry.  
• He wanted to share improvement strategies and tips globally through his podcast, "The Inner Circle of Senior Living," with a specific focus on the baby boomer generation. 
• Scott emphasizes the importance of connection, communication, and providing purpose in senior living. 
• The movement he has created aims to enhance and elevate the industry, with a focus on the new generation of seniors. 
• Scott discusses the challenges faced by the senior living industry, such as recovering from the impacts of COVID-19, occupancy challenges, and economic factors like inflation. 
• Despite the challenges, Scott remains optimistic about the industry's future due to the ongoing demand for senior care and the need for human connection and engagement. 
• The conversation touches on the role of marketing in senior living and the shift toward implementing smart marketing strategies to drive growth and attract residents. 
• Debbie Howard highlights the importance of creating a sense of belonging and emotional connection with potential residents through personalized marketing campaigns. 
• Scott and Debbie discuss the balance between older and newer senior living communities and the opportunities for repurposing and updating older properties to meet today's standards. 
• They explore the similarities between senior living and the hospitality industry and the significance of operations and resident experience in creating successful communities. 
• The conversation touches on the potential benefits and challenges of establishing national senior living brands and the market-specific nature of the industry. 
• Scott emphasizes the need for senior living providers to focus on market-specific decision-making and adapt to the unique needs and preferences of each community. 
• The episode concludes with a discussion on the prospect journey and the importance of addressing the "whether, where, and when" stages to effectively engage potential residents. 

Resources Mentioned: 

• Vita Senior Living 
• Generational Movement 
• "The Inner Circle of Senior Living" podcast 
• Generational Movement on LinkedIn