Profit Finding: You don’t need to discount to grow your business

2020-03-05

Why do you feel you need to offer a discount? Discounting can be a very dangerous game for businesses. Constantly chipping away at profit margins to close a sale or increase revenues. While discounting has a place in all business models, it must by used with a complete understanding of the strategy and impact within the business. In this podcast episode, we explore using discounting to grow your business and how we avoid using it at the wrong times. We explore: Understanding and articulating your v...

Why do you feel you need to offer a discount?

Discounting can be a very dangerous game for businesses. Constantly chipping away at profit margins to close a sale or increase revenues. While discounting has a place in all business models, it must by used with a complete understanding of the strategy and impact within the business.

In this podcast episode, we explore using discounting to grow your business and how we avoid using it at the wrong times.

We explore:

Understanding and articulating your value

Welcoming and inviting price objections

Evaluating value in the eyes of IDEAL clients/customers

Strategic discounting to increase profitability

Being prepared for objections to close more sales

We hope you enjoy the episode.

Have a business problem you want the team to discuss, post it or send a DM https://www.facebook.com/philotimoglobal/

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