It was late in 2024 that most soy farmers settled on their plans for this year. And what a year 2024 had been. It was one of the most highly profitable years for soybeans ever. And for the many farmers who had switched to the "beans" a decade before, they must have felt prescient. The demand for Soy in the States had continued to gradually strengthen, as many Americans sought out the healthy, vegetarian alternative to red meat.