The Trusting Brain: Building trust through neuroscience

The study of neuroscience and in particular how the brain builds trust has become a focus point for leaders and companies that are looking to engage in a more meaningful way with their staff, society and key stakeholders.

Of course, for businesses, building trust can be a lengthy and detailed process which happens over time, while conversely the loss of trust can happen very quickly with long lasting impacts. 

There’s no doubt that over the past couple of years the pandemic has really tested the notion of trust that consumers have in businesses. In this episode we look at organisational trust and neuroscience. Join host Whitney Fitzsimmons as she speaks to TEDx Speaker Dr Sarah McKay, Professor Nicole Gillespie, Chair of KPMG Organisational Trust and Nick Mann, CEO of Swisse Wellness. 

 

Episode related link: https://drsarahmckay.com/my-tedx-talk-indulge-your-neurobiology