Mastering market segmentation: Insights for B2B success

In this episode, we delve into the intricacies of market segmentation, a cornerstone of effective marketing strategy. Host Elaine Pratt is joined by Phronesis' Director of Insights and Research, Victoria McRitchie, to discuss the different types of segmentation and the significance of aligning segmentation strategies with organizational goals and available data. 

Victoria explores the potential impact of artificial intelligence and advanced analytics on segmentation practices, offering insights into how businesses can leverage these technologies for hyper-personalization while navigating the challenges of data quality and privacy.

Whether you're a seasoned marketer or new to the field, this episode provides valuable insights and practical tips to enhance your segmentation strategy and drive business results.