Get Inspired by Modern Marketing Trends

Get Inspired by Modern Marketing Trends

EPISODE 18 | Guest: Debbie DeWitt, marketing communications manager for Visix 

The times have changed, especially the way we all respond to marketing. How can you enhance the customer experience rather than intrude upon it? Don’t just advertise to your audience – engage with them. Take a page from modern marketing trends to make your screens more attractive and interesting to your audience. 

Share content they care about. Turn everyone into an influencer. Craft your call to action so you have a way to measure interest. Respond to how people are interacting with your communications and constantly adjust. By taking a cue from super-brands, content marketing and online trends, you can build a content strategy that continuously feeds your screens, your audience’s interests and your goals.   

- Learn why and how to create a more consumer-like experience

- Explore the differences in advertising, branding and influencer marketing

- Understand the three pillars of content marketing: valuable, relevant, consistent

- Gather data on your audience to better understand their interests

- Take advantage of reviews, testimonials and other crowdsourced content 

 

Get the FULL TRANSCRIPT HERE 

Learn more about this topic in our Masterclass Guide 3: Digital Signage Content

 

You've spoken, we've listened: After considering feedback from listeners, Digital Signage Done Right will now premiere new episodes every other Tuesday. This gives you time to catch up on the back catalog, as well as still get fresh insights regularly.