130: Turn Strangers Into Evangelists with Wayne Mullins

Wayne Mullins is a passionate entrepreneur and the CEO of Ugly Mug Marketing, a digital agency whose core business is to deliver results for growth-oriented business. We discuss the benefits of exceeding customer expectations, how businesses can turn strangers into raving fans, and why company culture is your competitive advantage.  

 

Time Stamps

[00:45] Wayne's entrepreneurial journey

[03:50] Wayne's natural progression management blueprint

[05:43] Permission Marketing: Turning strangers to friends to customers

[07:55] The "Know, Like, Trust" factor in business

[09:37] How to turn your customers into brand evangelists

[10:56] Proven strategies to meet and exceed customer expectations

[13:25] Why your culture is your ultimate competitive advantage

[17:51] Balancing autonomy and alignment with accountability

[21:55] How to take your business to new heights

[23:51] Importance of effective communication in an organization

[26:25] Why every entrepreneur needs a coach

[29:20] Parting thoughts 

[30:06] Why Wayne named his company "Ugly Mug"

 

Links and Resources

Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain

Wayne's LinkedIn

SEO Agency Louisiana | Ugly Mug Marketing