46. Back to creative brief basics.

Inspired by our fellow creative brief aficionado Faris Yacob, Henry Gomez and Howard Ibach discuss two brief basics: designing the creative brief, and when it might make sense to ignore the brief template. Creative Review: We get nostalgic a couple days before Christmas and discuss two classic holiday spots by John Lewis, the venerable British retailer. The first is from 2011 and the second is from 2014.