When Top Sales Pros Don’t Perform! What Now?

Handling the Plateau: What to Do When Your Top Reps Stop Growing

Host: Wayne Sutton
Podcast: [Your Sales Leadership Podcast]
Episode #: [Insert Number]
Duration: [Insert Time]

🔥 Episode Summary:

In this episode, Wayne Sutton tackles a challenge every sales leader will face at some point:
What do you do when your top reps stop growing?

You’ll learn how to spot the signs early, what’s really behind the plateau, and five actionable strategies to reignite motivation and performance in your top producers.

Whether you lead a small sales team or manage an entire department, this episode gives you the tools to turn stagnation into momentum—and keep your best reps engaged and performing at their highest level.

🧠 What You’ll Learn:

• The psychological root behind performance plateaus

• Warning signs your top reps are starting to coast

• Why most managers unintentionally fuel the plateau

• 5 specific strategies to reignite motivation and results

• What not to say when performance levels off

• How to transform a plateau into a leadership opportunity

🛠️ Resources Mentioned:

• One-on-one coaching prompts to uncover a rep’s “Why”

• Custom challenge frameworks for top-performer re-engagement

• Free tool: Sales Plateau Recovery Checklist → [Insert Link]

• Wayne’s Sales Leadership Coaching & Consulting: [YourWebsite.com]

📣 Call to Action:

Enjoyed this episode?
✅ Leave a 5-star review
✅ Share it with your sales leadership team
✅ DM Wayne on Instagram @yourpersuasioncoach if your team needs help getting unstuck