Attention Deficit World-Order
Bad Impressions

Attention Deficit World-Order

E 2021-02-01
You should be using your media operation to buy attention, as a measurable and finite quality, if you're actually trying to do this right. The good news is you can simplify your thinking by cutting "brand safety" out of the equation, because it isn't real! That's what we learned this week with Marc Guldimann (CEO) and Zach Kubin (head of sales) at Adelaide (https://adelaidelift.com/).   We also talk to new regulatory environment for digital media, and how maybe it actually gets better...or ...
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