109: Hone Your Strategic Creativity with Robin Landa

2022-09-05

Robin Landa is an ideation expert, an author of 25 books, and a distinguished professor at Kaen University in New York. And she is very prolific. We talk about strategic creativity, the benefits of being curious in life, and the difference between good copy and a sales pitch. Timestamps [00:40] How to become an expert in ideation and creativity [02:01] The two main types of creativity [03:54] Can creativity be taught? [06:37] Why curiosity is an innate human trait [08:24] Curiosity is the fuel for c...

Timestamps

[00:40] How to become an expert in ideation and creativity

[02:01] The two main types of creativity

[03:54] Can creativity be taught?

[06:37] Why curiosity is an innate human trait

[08:24] Curiosity is the fuel for creativity

[10:41] What is strategic creativity?

[13:42] Creativity: How much is too much?

[16:41] How to unlock your creative potential

[19:45] Closing the gap from where you are and where you want to be

[22:42] The difference between good copy and a sales pitch

[25:36] Parting thoughts