Digital Marketing That Puts People First
Business:Marketing
When Sally Irwin moved to Berlin with her husband’s diplomacy work, she had no idea how much it would change her life.
There, she came face to face with modern day slavery and the sex trafficking trade, working as a volunteer to help enslaved, abused and traumatised young women.
On her return home, she founded The Freedom Hub – a social enterprise that helps survivors of human trafficking, who find themselves trapped in modern day slavery in Australia. Through a Survivor School, young women are being restored to health and independence.
And through businesses such as cafes, online retail, and event spaces, The Freedom Hub raises its own funds to do it.
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Key Moments06:55 – Sally is challenged, early in her career, by the poor integrity often found in big business.
09:40 – Sally comes face to face with modern day slavery for the first time.
10:54 – "I literally watched girls dying... They were selling themselves for 2 Euros.”
12:32 – Once home from Europe, Sally is devastated to learn that modern day slavery exists here in Australia as well.
13:45 - How people become trapped in slavery in Australia; the role of The Freedom Hub.
22:34 – The Freedom Hub is funded through its own business enterprises.
30:41 - The challenges of being a startup.
34:00 - HR for start-ups: it’s important to get right.
40:10 - Practical ways you can make a difference - individually, and as a business.
45:20 – Plans for the future: helping survivors across Australia and internationally.
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LEARN MORE
S3 Ep 06 | Shaun Alexander | Customer Centric Marketing Strategy
S3 Ep 05 | Andrew Coffey | Mater Foundation
S3 Ep 04 | Lucy Weil & Beth Rivers | Hope 103.2
S3 Ep 03 | Mike Jeffrey | Revolutionising Aged Care: Tech Innovations At Pluss Communities
S3 Ep 02 | Vicki Fletcher | Flight Centre - Global Content & Creative Leader
S3 Ep 01 | Audrey Barucchi | Making More Marketing Human
Ep 10 | Cold, Warm, Hot – Introducing The Marketing Funnel.
Ep 09 | Keyword Strategy Made Easy
Ep 08 | Planning for Next Year - 12 Days of Christmas
Ep 07 | 4 Stages of the SEO Exploration Process
Ep 6 | The Digital Marketing Playbook
Ep 5 | 3 Components of an Effective Digital Marketing Strategy
Ep 4 | 6 Steps to Understanding your Customer
Ep 3 | Should I DIY Facebook Ads?
Ep 2 - Are Your Competitors Beating You?
Ep 1 - 3 Tools To Keep People On Your Website Longer
Bonus Ep. 3: 7 SEO Action Items To Do Today
Bonus Ep. 2: The Top 15 Mistakes to Avoid Making in Google Ads
Bonus Ep. 1: The Top 7 Questions About Google Ads
Season Finale: 9 Business Gems - James & Jess Roundup 9 Lessons Learnt in 22 Interviews
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