‘We have to trust the retailers’: British Land on digital and physical retail

This month, Leeds-based clothing retailer Joe Browns is celebrating its one-year bricks-and-mortar anniversary at British Land’s Meadowhall shopping centre in Sheffield.

EG spoke with Claire Barber, head of Meadowhall at British Land, and Simon Brown, managing director and founder of Joe Browns, to explore the fledgling relationship between the landlord and clicks-to-mortar retailer, and their key learnings.